Not a gum, not a mint! This spot was a blast to work on! When we did the initial pitch, I did a rough animatic to sell the story and humor based off of Justin Fines' designs and storyboards. Then after we won the pitch, I animated the spot and our 3D team did the great blobby particles. You can also watch the animatic below.
DIRECTED BY: BUCK EXECUTIVE CREATIVE DIRECTOR: Orion Tait EXECUTIVE PRODUCER: Anne Skopas ASSOCIATE CREATIVE DIRECTOR: Justin Fines HEAD OF PRODUCTION: Kitty Dillard PRODUCTION COORDINATOR: Stefania Consarino DESIGN: Justin Fines STORYBOARDS Justin Fines ANIMATIC: Chad Colby CG SUPERVISOR: Ryan O'Phelan 3D LEAD: Joao Rema, Arvid Volz MODELING/TEXTURING: Brice Linane, Cecilia Puglesi, Arvid Volz RIGGING: Tao Ye 3D CHARACTER ANIMATION: Chad Colby 3D EFFECTS: Ryan O'Phelan, Tao Ye LIGHTING: Joao Rema COMPOSITING: Ana Luisa Santos, Joao Rema ORIGINAL MUSIC & SOUND DESIGN: Antfood